Embroidered Crafts

Embroidered Crafts was founded in 1988 and their main line includes beaded and embroidered items such as evening bags, photo albums, jewellery boxes and mirror pouches. They have a factory area of 25,000 sq ft and employ more than 150 people directly, and give employment opportunities to more than 1000 families in the process.

Employees receive Provident Fund, ESI, paid maternity leave and insurance. They have adopted 4 children & provide for their education, up bringing & hobbies. The company aims to preserve the centuries old tradition of various hand embroidery techniques like Zardozi work, Aari work, Kutch emb, Lucknowi emb, and Kantha emb. There are many stories behind every technique, for example, KANTHA. KANTHA in Sanskrit means rags, it evolved out of a necessity to drape or protect against the cold. When the precious silks and muslins were worn out, instead of throwing them away, the women piled them in layers and stitched. Another legend relates KANTHA origin to Lord Buddha and his disciples. It is said that they used to cover themselves with the thrown away rags patched and stitched together. It can rightly be called the recycling art.